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MISSION

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Nurturing Character, Courage, and Confidence in Children.

The JNP Project™ [Jane Not Plain] is a self-esteem movement nurturing character, courage, and confidence (healthy inner-awesome™ self-esteem) in all boys and girls (5-12+), while helping them discover and make choices from their inner-awesome superpowers!™

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Brand Vision
I AM.  I CAN.  I WILL.  EMPOWERED.

Extended Vision Statement
By 2020, five million kids will pledge to use their “inner-awesome superpowers” in character, courage, and confidence to make positive choices that benefit themselves and the world by declaring, I AM. I CAN. I WILL. Empowered.

Brand Spirit
Discover your inner-awesome. It is positively empowering!™

BLK-pearl-MEMission Statement
The JNP Project™ is a positive self-esteem movement that promotes the growth of self-confidence in boys and girls by helping them discover and make choices from their inner-awesome™!

Mission Action
Fun and interactive media––such as an educational, interactive adventure chapter-book series; parent activity guides/resources and educator curriculum/lesson plans/resources; interactive apps; short, animated stories with accompanying toys and accessories––make The JNP Project™ positively empowering for you!

Mission Philosophy
The World Needs You! Own It.™

JNP: YOUR TOOLBOX FOR BULLYING PREVENTION AND EXCLUSION —
NURTURING CHARACTER, COURAGE, AND CONFIDENCE.

Company Overview
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Dona Rudderow Sturn (business woman and mother) is the founder, creative director, and CEO of The JNP Project,™ an Annapolis, MD, based company. Staffed by seasoned, international professionals, and guided by an accredited Advisory Committee, The JNP Project™ combines original artwork and design with proven teaching methods and outstanding storytelling in a fantastic interactive chapter-book adventure series for “all” girls and boys.

All JNP components are supported by an interactive website featuring: JNP’s fun, interactive chapter-book adventure series Jane & Jake’s Adventures to Awesome, supporting age-appropriate parent activities and educational materials (for parents, grandparents, educators, homeschoolers and counselors); our interactive website resources; and the JNP KIDS’ CIA (Club Inner Awesome™, which offers monthly subscription downloads, and opportunities to talk to Jane & Jake directly, doing fun activities, and more), plus Jane & Jake Gear.
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We give parents, teachers, caregivers, and counselors the tools to nurture children’s character, courage, and confidence (healthy self-esteem superpowers).

THE WORLD NEEDS YOU! OWN IT.™


Download our JNP Brochure with our mission overview to share with others:

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The JNP Project is an advocate, empowering agent, and a helper.*

  1. We advocate healthy self-esteem awareness and development in kids (unlike the inflated “high self-esteem” attributed to bullies).
  2. We empower kids to recognize and use their “inner awesome”: to know, trust, and choose to act from their character, courage, and confidence (key ingredients of healthy self-esteem).
  3. We help adults who care deeply about kids—especially parents, educators, and helping professionals—to nurture and strengthen kids’ inner-awesome character, courage, and confidence through the core values of truth, kindness, harmony, forgiveness, giving, love, determination, compassion, and strength.

*  “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ ”—Fred Rogers

CONTACT Us Directly: Dona Rudderow Sturn    |   Dona@theJNPproject.com  |  3 Church Circle, Annapolis, MD 21401  |  410-224-3878

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