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 From the Founder: The JNP (Jane NOT Plain) Project’s Journey…

DonaRudderowSturn-Headshot-2014Thanks for stopping by!

Hello! I’m Dona Rudderow Sturn, the founder and CEO of The JNP Project. I hope you enjoy my blog: my journey as I am building this new brand, and the paths The JNP Project leads us on, together…

If you find any particular topic of interest and would like to discuss further, please feel free to contact me! I look forward to global discussions on business and building kids’  inner awesome (healthy self-esteem) by nurturing character, courage, and confidence in kids 5-12+!




  • #23: Keep Calm and Process On DEVELOPING BUSINESS IS A PROCESS—Keep Focused on the END. Understanding that what lies ahead is a process, and creating the steps for process and procedure will ultimately keep you on task saving time, aggravation, and expenses—thinking you can put all in place ahead of focusing on the “end” IS ‘the process.” I have come to understand that ... Read More
  • #22: BRAND SONIFICATION–Music Counts. Do you fine yourself remembering/singing/humming a musical jingle? I always do. That’s a business’ brand sonification; a music branding auditory experience. Read More
  • #21: BACK UP YOUR DATA? Failure Happens! My IT Service guy was just here—servicing my office for 10+ years—and a conversation sparked whereas he said, “you can’t believe how many of my clients don’t ‘back-up’ or take seriously the DATA they could LOOSE.” What?? Read More
  • #20: The Brand Vision—It’s Not A Mission Statement “‘I am. I can. I will.’ is so powerful. This needs to be incorporated… everywhere!” said Joe Van Deuren of Balanced Life Skills. “If a kid says ‘I am…’ they are. If you tell a kid ‘you are…’ they will be. They become that because they’ve been told that.” Read More
  • #19: Continued Market Testing to Kids Real time with kindergarteners and 3rd & 4th graders! I found that in the initial phase of the launch years ago, the real-time marketing feedback (from both kids and adults) was imperative to how we redeveloped the brand today. I continue to engage with kids (and adults/parents) in whichever scenario I can to get feedback on ... Read More
  • #18: The Official Website—Creating Word Press Interactive Choosing the ‘style’ of your website is directed by the amenities you need, want, desire, and can actually handle. The JNP site needed to be interactive on many levels. First I began with my list of desired amenities for the site: –   Ability to edit 24/7 • editing to be done by myself and a Team member –   Editing ... Read More
  • #17: Begin The Writing Process. Writing Team assembled—now, start with the outline of responsibilities and expectations. Read More
  • #16: Real-Time—Year Three, Are The Teams Still Committed? YES, in a big way! I need to break format (as this Blog is a chronological story of my JNP Journey) to give a real-time shout out—THANK YOU! TO ALL JNP TEAMS—and share some comments that are not only moving (in a very elated way), but also make me tremendously proud of this fantastic group of ... Read More
  • #15: Work. Work. Work. So what separates you from the rest? Hard work. Work. Work. Work. Yes, it does! I do read the articles that talk about the philosophy of the smart, successful businessperson that takes off on weekends, makes sure they sleep enough, and takes time to stop to smell the roses. I can agree with a part of that—all ... Read More
  • #14: Pitch To An Audience: Get Experience in Public Speaking and Customer Feedback JNP WON! — Best Business Start-Up! at The Annapolis $5 Soup — a great way to practice your presentation in front of a live audience and get validated feedback. Through my local networking, I meet two professionals that were promoting and supporting the evolution of local start-up businesses. They have a monthly event (which ... Read More

CONTACT Us Directly: Dona Rudderow Sturn    |  |  3 Church Circle, Annapolis, MD 21401  |  410-224-3878